Schema markup is structured data added to a page so search engines and AI tools understand what it describes, such as a business, service, product or FAQ. I choose the types that fit each page, add them as JSON-LD, and test them before launch.
What is included
- Choosing schema types. Only the types that fit each page.
- JSON-LD implementation. Added to your pages cleanly.
- Validation. Tested before and after launch.
Why structured data helps
Schema removes guesswork. It tells search engines and AI tools, in a fixed format, that a page is a service, a product, an FAQ or a local business. That clarity makes pages eligible for rich results and easier to summarize correctly.
How it works
1. Plan
Pick the schema types that fit each page.
2. Write
Create JSON-LD that matches the visible content.
3. Add
Install it in your theme, plugin or page templates.
4. Test
Validate with Google's Rich Results Test and fix warnings.
Ready to start with Schema Markup Implementation?
Request a free audit and I will tell you where to start.
Who this is for
Any business site, especially local businesses, stores, clinics and sites with FAQs, articles or reviews.
Common questions
What is schema markup?
It is code, usually JSON-LD, that labels the content on a page in a format machines read easily.
Does schema guarantee rich results?
No. It makes pages eligible and easier to understand, but search engines decide what to show.
Should schema match what is on the page?
Yes. Markup must reflect visible content. Hidden or false markup can lead to penalties.
Do I need a plugin?
Not always. A plugin such as Rank Math handles basic types, and custom JSON-LD covers anything else.